Culture Amp
Level 17: HR, Recruiting & People
Business & Organisation · Level 17
In short
Culture Amp is an AI tool in the HR & People category from Culture Amp Pty Ltd in Melbourne, Australia. The pricing model is paid. It is with a German interface.
What is Culture Amp?
Culture Amp is a cloud-based employee experience platform designed to help organizations collect employee feedback, measure engagement levels, and manage performance reviews. The software combines employee survey tools, performance management workflows, and professional development features into a single centralized environment. This provides HR teams and business leaders with data-driven insights into organizational culture and workforce satisfaction.
The platform features science-backed survey templates covering employee engagement, onboarding, offboarding, and DE&I initiatives. For performance management, Culture Amp supports structured 1-on-1 meetings, goal tracking using the OKR framework, and multi-rater 360-degree feedback processes. Embedded AI capabilities analyze open-ended survey comments in real time and assist managers in drafting constructive performance evaluations.
To streamline daily workflows, Culture Amp integrates with HRIS systems such as Workday, BambooHR, and Personio, as well as workplace communication tools like Slack and Microsoft Teams. Collected analytics are displayed in customizable dashboards, enabling leaders to design targeted retention strategies and identify leadership development needs. Organizations leverage the platform to reduce turnover and foster employee growth.
Core features & strengths
- Employee Engagement & Pulse Surveys — Culture Amp provides research-backed survey templates for engagement, onboarding, exit, and inclusion tracking. Automated reporting identifies engagement drivers and benchmarks results against industry standards.
- Performance Management & 360 Reviews — The platform supports structured performance evaluations, peer reviews, and continuous feedback loops. Managers and employees can align personal goals and document ongoing 1-on-1 conversations within the system.
- AI-Powered Text & Sentiment Analysis — Using natural language processing, the platform automatically analyzes thousands of open-ended survey comments. It highlights key themes, sentiment trends, and priority areas for HR leaders without manual text coding.
Who is this tool for?
Culture Amp is designed for HR professionals, People Operations leaders, and executives in mid-sized to enterprise-level organizations. It is ideal for companies seeking a data-driven approach to talent management and corporate culture.
Typical use case
A growing mid-sized technology enterprise uses Culture Amp to monitor and improve workforce retention. Following a company-wide engagement survey, the platform's AI highlights recurring concerns around leadership feedback across specific departments. HR leaders use these insights to launch tailored manager training modules and track action plans directly within the software. During the subsequent review cycle, managers use the built-in performance tools to establish concrete personal growth goals aligned with company objectives.
What is Culture Amp good for?
- Culture Amp is designed for HR professionals, People Operations leaders, and executives in mid-sized to enterprise-level organizations. It is ideal for companies seeking a data-driven approach to talent management and corporate culture.
- A growing mid-sized technology enterprise uses Culture Amp to monitor and improve workforce retention.
- Employee Engagement & Pulse Surveys: Culture Amp provides research-backed survey templates for engagement, onboarding, exit, and inclusion tracking. Automated reporting identifies engagement drivers and benchmarks results against industry standards.
- Performance Management & 360 Reviews: The platform supports structured performance evaluations, peer reviews, and continuous feedback loops. Managers and employees can align personal goals and document ongoing 1-on-1 conversations within the system.
- AI-Powered Text & Sentiment Analysis: Using natural language processing, the platform automatically analyzes thousands of open-ended survey comments. It highlights key themes, sentiment trends, and priority areas for HR leaders without manual text coding.
When a different tool fits better
The platform is generally unsuitable for very small businesses or early-stage startups that do not require enterprise-grade analytics or multi-tiered review frameworks. It is also not designed to serve as a core administrative HRIS for payroll, time tracking, or applicant tracking.
Pricing & plans
Plans in detail
- Self-StarterUpon requestUpon requestAnnually
- For small businesses up to 200 employees
- Engagement surveys and core features
- PerformUpon requestUpon requestAnnually
- Performance management and goal setting
- Advanced analytics
- EnterpriseUpon requestUpon requestAnnually
- Custom configurations
- Advanced security and compliance features
Good to know
- No permanently free tier available.
- Pricing is customized based on headcount and selected module configuration.
- Free trials are not publicly accessible via the website.
Prices checked on 15/08/2026. Prices based on public provider information, without warranty. Euro amounts are approximations; the provider's pricing page prevails.
Supported languages
Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.
Privacy & GDPR
Data flow: Employee, survey, and performance data is processed in Culture Amp's cloud and by contracted subprocessors; international transfers may occur depending on the selected hosting region and provider structure and must be covered contractually.
Training on your inputs: The supplied materials do not clearly establish whether customer content is used to train generative models or what opt-out applies, so this should be confirmed in writing for AI Coach and AI summaries.
For companies: Organizations should review and execute a DPA covering subprocessors, hosting location, deletion periods, and appropriate safeguards for international transfers before use.
Practical advice: Enter only necessary and lawfully collected employee data, and do not submit unnecessary special-category data, confidential information, or identifying free text to AI features.
- SCC (Standard Contractual Clauses):
- EU model clauses that let a provider legally process data outside the EU.
- DPA:
- Data Processing Agreement: contractually binds the provider to process your data only on your instructions. Usually mandatory for companies.
- Opt-out:
- Training on your data is on by default; you have to switch it off yourself in the settings.
- Training on user data:
- Your inputs may feed into future model versions. Confidential content could in theory resurface in other users' answers.
- EU hosting:
- Processing happens in European data centres — no third-country transfer, which makes GDPR compliance much simpler.
Privacy data checked on 31/07/2026. Editorial summary based on public provider information — not legal advice. When in doubt, check the provider's current privacy terms.
Fact sheet
| Vendor | Culture Amp Pty Ltd |
|---|---|
| Headquarters | Melbourne, Australia |
| Category | HR & People |
| Pyramid level | Level 17 – HR, Recruiting & People |
| Pricing model | Paid |
| Free forever option | No |
| Open Source | No |
| Entry plan | Self-Starter: Upon request (Upon request) |
| German | interface and content |
| English | interface and content |
| Additional languages | 2 |
| Privacy classification | Unclear |
| Data processing agreement | Organizations should review and execute a DPA covering subprocessors, hosting location, deletion periods, and appropriate safeguards for international transfers before use. |
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