ZOE
Level 26: Health, Nutrition & Wellbeing
Health & Environment · Level 26
In short
ZOE is an AI tool in the Nutrition & Supplements category from ZOE Global Limited in London, United Kingdom. The pricing model is paid. It is available in English only.
What is ZOE?
ZOE is a science-backed personalized nutrition platform that uses artificial intelligence and biological testing to analyze individual metabolic responses. Users receive an at-home testing kit that measures gut microbiome health, blood sugar responses via a continuous glucose monitor (CGM), and blood fat clearance. The collected biological data is processed by machine learning algorithms to generate a detailed metabolic profile.
The accompanying mobile app scores foods and complex meals on a scale from 0 to 100 based on the user's unique metabolic responses. Rather than counting calories, ZOE focuses on food quality and recommends smart food combinations to optimize gut health and daily energy levels. Users receive personalized meal suggestions, recipes, and structured guidance to build long-term healthy habits.
Designed for individuals looking to tailor their diet to their unique biology, ZOE helps manage energy slumps, optimize weight, and support microbiome diversity. As users log meals, the algorithm continuously refines its recommendations based on real-world inputs. ZOE bridges clinical nutritional science from research initiatives like the PREDICT studies with consumer AI technology.
Core features & strengths
- Comprehensive Metabolic Testing — ZOE combines gut microbiome sequencing, blood glucose tracking via a sensor, and blood fat analysis to analyze how your body processes food. The test delivers in-depth insights into your gut health and personal metabolic blueprint.
- AI-Powered Food Scoring System — The ZOE app rates individual ingredients and full meals from 0 to 100 customized to your biological profile. The algorithm suggests specific food pairings to minimize blood sugar spikes and improve meal quality.
- Personalized Coaching & Meal Planning — Users gain access to actionable daily guidance, customized recipes, and expert-led educational content. An intuitive logging tool allows users to track how dietary changes impact their overall well-being over time.
Who is this tool for?
ZOE is designed for health-conscious individuals seeking evidence-based nutrition personalized to their biology. It is ideal for people interested in gut health, metabolic wellness, and long-term lifestyle changes without restrictive calorie counting.
Typical use case
A user experiences persistent afternoon fatigue and wants to optimize their diet for sustained energy and better gut health. After completing the ZOE at-home test kit and baseline period, they log their daily meals in the app. ZOE reveals that certain high-carb meals cause sharp glucose spikes and recommends adding fiber and healthy fats to buffer the response. By following these AI-driven food scores, the user stabilizes their energy levels throughout the day.
What is ZOE good for?
- ZOE is designed for health-conscious individuals seeking evidence-based nutrition personalized to their biology. It is ideal for people interested in gut health, metabolic wellness, and long-term lifestyle changes without restrictive calorie counting.
- A user experiences persistent afternoon fatigue and wants to optimize their diet for sustained energy and better gut health.
- Comprehensive Metabolic Testing: ZOE combines gut microbiome sequencing, blood glucose tracking via a sensor, and blood fat analysis to analyze how your body processes food. The test delivers in-depth insights into your gut health and personal metabolic blueprint.
- AI-Powered Food Scoring System: The ZOE app rates individual ingredients and full meals from 0 to 100 customized to your biological profile. The algorithm suggests specific food pairings to minimize blood sugar spikes and improve meal quality.
- Personalized Coaching & Meal Planning: Users gain access to actionable daily guidance, customized recipes, and expert-led educational content. An intuitive logging tool allows users to track how dietary changes impact their overall well-being over time.
When a different tool fits better
ZOE is not intended for individuals with active eating disorders or complex medical conditions like type 1 diabetes without prior medical consultation. Additionally, it is unsuitable for users seeking a free or low-effort meal tracker, as it requires an upfront testing kit purchase and ongoing subscription.
Pricing & plans
Plans in detail
- Annual Membership£25 - £35 / month (billed annually)approx. 29 € - 41 € / monthannually
- Includes microbiome and blood testing kit
- Personalized nutrition insights via app
Good to know
- No permanently free tier available.
- Pricing varies based on package selection (e.g., inclusion of continuous glucose monitor).
- Specific pricing is provided upon starting the registration process on the website.
Prices checked on 15/08/2026. Prices based on public provider information, without warranty. Euro amounts are approximations; the provider's pricing page prevails.
Supported languages
Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.
Privacy & GDPR
Data flow: Meal photos, app usage data and, when using the test, highly sensitive health and microbiome data are transferred to ZOE and its service providers; UK data protection rules and other applicable jurisdictions depending on location are particularly relevant.
Training on your inputs: The supplied materials do not clearly state whether individual inputs are used to train generative AI or whether an opt-out is available, so users should verify this in the current privacy policy before use.
For companies: The service is consumer-focused, and no public business plan with a DPA or data-processing agreement is apparent.
Practical advice: Enter only data needed for nutrition and wellness purposes, and avoid exposing unnecessary identifiers, medical details or other highly sensitive information in photos or AskZiggie prompts.
- GDPR:
- EU data protection regulation: defines how personal data may be processed and what rights you have (access, deletion, objection).
- DPA:
- Data Processing Agreement: contractually binds the provider to process your data only on your instructions. Usually mandatory for companies.
- Opt-out:
- Training on your data is on by default; you have to switch it off yourself in the settings.
- Training on user data:
- Your inputs may feed into future model versions. Confidential content could in theory resurface in other users' answers.
Privacy data checked on 31/07/2026. Editorial summary based on public provider information — not legal advice. When in doubt, check the provider's current privacy terms.
Fact sheet
| Vendor | ZOE Global Limited |
|---|---|
| Headquarters | London, United Kingdom |
| Category | Nutrition & Supplements |
| Pyramid level | Level 26 – Health, Nutrition & Wellbeing |
| Pricing model | Paid |
| Free forever option | No |
| Open Source | No |
| Entry plan | Annual Membership: £25 - £35 / month (billed annually) (approx. 29 € - 41 € / month) |
| German | not supported |
| English | interface and content |
| Privacy classification | Unclear |
| Data processing agreement | The service is consumer-focused, and no public business plan with a DPA or data-processing agreement is apparent. |
Alternatives to ZOE
- Cara Care — Free · HQ: Berlin, Germany · GDPR / EU
- Endel — Freemium · HQ: Berlin, Germany · Unclear
- Foodvisor — Freemium · HQ: Paris, France · GDPR / EU
- Lifesum — Freemium · HQ: Stockholm, Sweden · GDPR / EU
- MacroFactor — Paid · HQ: Raleigh, United States · US Cloud
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