Make

Level 10: Automation, Agents & AI Infrastructure

Engineering & Operations · Level 10

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In short

Make is an AI tool in the Automation category from Integromat s.r.o. (Celonis SE) in Prag, Czech Republic. The pricing model is freemium. It is with a German interface.

Company HQPrag, Czech Republic· Integromat s.r.o. (Celonis SE)

What is Make?

Make (formerly Integromat) is a leading no-code platform for visual workflow automation and application integration. Through its drag-and-drop canvas, users can design, build, and automate complex workflows—known as scenarios—without writing manual code. The platform directly connects hundreds of SaaS tools, databases, and custom APIs to synchronize data in real time.

The underlying architecture is built around triggers and actions that can be chained together flexibly. Advanced control modules such as routers, data formatters, aggregators, and filters allow users to build branched logic and carry out complex data transformations. Furthermore, AI platforms like OpenAI or Anthropic can be integrated natively to analyze, process, and generate content dynamically within scenarios.

In daily business operations, Make is widely used across marketing, sales, e-commerce, and internal IT processes. Organizations leverage the platform to eliminate repetitive manual tasks, automate customer lead routing, and bridge data silos between disparate software applications. Its flexibility serves both simple operational alerts and enterprise-grade end-to-end automation.

Core features & strengths

  • Visual Scenario Canvas — The intuitive visual editor enables users to build, inspect, and test complex multi-step workflows in real time. The clear graphical mapping ensures high visibility across all data flows and execution paths.
  • Advanced Data Manipulation & Logic Controls — Make features built-in tools for array manipulation, data parsing, condition filtering, and custom routing. This allows users to restructure payload formats dynamically before sending data downstream.
  • Extensible AI & API Integrations — In addition to hundreds of pre-built application connectors, custom REST and GraphQL APIs or generative AI models can be integrated easily. This enables the rapid creation of intelligent, AI-driven automation workflows.

Who is this tool for?

Make is designed for operations specialists, digital marketers, product managers, agencies, and developers seeking to automate business processes rapidly without custom code infrastructure.

Typical use case

An e-commerce brand wants to streamline customer support operations: When a new inquiry arrives via email, a Make scenario extracts the customer query and sends it to an LLM to determine sentiment and intent. The platform then retrieves order information from Shopify and creates an updated support ticket in Zendesk. Finally, Make generates a pre-written response draft using AI, allowing human agents to review and send replies in a fraction of the usual time.

What is Make good for?

  • Make is designed for operations specialists, digital marketers, product managers, agencies, and developers seeking to automate business processes rapidly without custom code infrastructure.
  • An e-commerce brand wants to streamline customer support operations: When a new inquiry arrives via email, a Make scenario extracts the customer query and sends it to an LLM to determine sentiment and intent.
  • Visual Scenario Canvas: The intuitive visual editor enables users to build, inspect, and test complex multi-step workflows in real time. The clear graphical mapping ensures high visibility across all data flows and execution paths.
  • Advanced Data Manipulation & Logic Controls: Make features built-in tools for array manipulation, data parsing, condition filtering, and custom routing. This allows users to restructure payload formats dynamically before sending data downstream.
  • Extensible AI & API Integrations: In addition to hundreds of pre-built application connectors, custom REST and GraphQL APIs or generative AI models can be integrated easily. This enables the rapid creation of intelligent, AI-driven automation workflows.

When a different tool fits better

Make is not suitable for ultra-low-latency real-time applications requiring sub-millisecond processing speeds. It is also less ideal for organizations requiring fully isolated, strictly air-gapped on-premises execution without cloud connectivity.

Pricing & plans

Make offers a permanent free tier and several paid tiers based on operations and data transfer.Freemium

Supported languages

DEGerman — fully supportedENEnglish — fully supported

Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.

Privacy & GDPR

European company. The server location for EU customers is the Czech Republic (EU). Strictly GDPR-compliant, meets ISO 27001 certifications. Perfect for European corporates.

Fact sheet

Fact sheet with the key data
VendorIntegromat s.r.o. (Celonis SE)
HeadquartersPrag, Czech Republic
CategoryAutomation
Pyramid levelLevel 10 – Automation, Agents & AI Infrastructure
Pricing modelFreemium
Free forever optionLimited
Open SourceNo
Entry planFree: 0 $ (0 €)
Germaninterface and content
Englishinterface and content
Additional languages3
Privacy classificationGDPR / EU
Data processing agreementData Processing Agreements (DPAs) and EU Standard Contractual Clauses (SCCs) are available; Enterprise plans offer additional governance and compliance compliance controls.

Alternatives to Make

  • CrewAI — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Dify.ai — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Flowise AI — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Groq — Freemium · HQ: Mountain View, United States · US Cloud
  • Hugging Face — Freemium · HQ: New York, United States · GDPR / EU

Open tool website ↗

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Frequently asked questions

How much does Make cost?

Make offers a permanent free tier and several paid tiers based on operations and data transfer. Current plans: Free: 0 $ (0 €); Core: 9 $ (8.37 €); Pro: 16 $ (14.88 €).

Is Make free?

Make offers a limited free tier; the full feature set requires a paid plan. Additional operations can be purchased if the limit is exceeded. Prices are based on annual billing; monthly billing options are available at higher rates.

Does Make support German?

Yes. Make offers a German interface and German content. Additional languages: French, Portuguese, Spanish.

How does Make handle data privacy?

Inputs and data are processed via European or US server infrastructure (including AWS), with regional data storage options available to users. Make does not use customer scenario data or payload outputs to train AI models; when using third-party AI modules (e.g., OpenAI integrations), the respective provider's API privacy terms apply. Avoid passing unencrypted highly sensitive personal data or raw credentials through unvetted public webhooks, and ensure third-party services connected via API meet your privacy requirements.

Who is behind Make?

Make is operated by Integromat s.r.o. (Celonis SE), headquartered in Prag, Czech Republic.

Where does Make sit in the AI Tool Pyramid?

Make sits on level 10 (“Automation, Agents & AI Infrastructure”) and belongs to the Automation category. Levels group tools by topic and are not a ranking.

Is Make GDPR-compliant?

Make operates at European data protection level: the vendor documents EU processing or EU data centres and offers a data processing agreement. For business use, concluding that agreement remains mandatory.

What are alternatives to Make?

Comparable tools in the same category are CrewAI, Dify.ai, Flowise AI, Groq. They differ mainly in pricing model, company location and data protection level, so a direct comparison is worthwhile before deciding.