Make

Level 10: Automation, Agents & AI Infrastructure

Engineering & Operations · Level 10

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In short

Make is an AI tool in the Automation category from Integromat s.r.o. (Celonis SE) in Prag, Czech Republic. The pricing model is freemium. It is with a German interface.

Company HQPrag, Czech Republic· Integromat s.r.o. (Celonis SE)

What is Make?

Make is a powerful integration platform that allows users to connect various web applications and services visually without requiring programming knowledge. The platform is based on a modular drag-and-drop interface where scenarios are created to automate workflows between hundreds of APIs.

The core functionality lies in the transfer and transformation of data between different applications. Users can incorporate complex logic, such as conditional filters, routers, and iterative loops, directly into the workflows to represent sophisticated business processes.

By supporting HTTP requests and webhooks, even services for which no pre-built modules exist can be integrated. This makes Make a highly flexible tool for both developers and business users who want to transform manual data management into automated processes.

Core features & strengths

  • Visual Scenario Editor — The interface enables intuitive creation of automations through a graphical representation. By simply connecting modules, data flows can be mapped out in a transparent and structured manner.
  • Advanced Data Manipulation — Make provides built-in functions for transforming data during execution. This allows for mapping variables as well as performing complex mathematical or text-based calculations within the modules.
  • Error Handling and Logging — The platform offers detailed logs for every executed scenario, which significantly simplifies troubleshooting. Users can define specific error-handling routes to react automatically to failures.

Who is this tool for?

Make is aimed at tech-savvy business users, marketing teams, and small to medium-sized enterprises looking to automate repetitive administrative tasks. Additionally, developers use the platform to quickly implement API integrations without writing extensive custom code.

Typical use case

A typical use case is automated lead processing: As soon as a new lead submits a form on a website, Make automatically creates a contact in the CRM system. Simultaneously, a personalized welcome email is sent via the company's email service, and the contact information is posted in a central Slack channel to notify the sales team. This reduces manual effort and ensures that leads are followed up on immediately.

What is Make good for?

  • Make is aimed at tech-savvy business users, marketing teams, and small to medium-sized enterprises looking to automate repetitive administrative tasks. Additionally, developers use the platform to quickly implement API integrations without writing extensive custom code.
  • A typical use case is automated lead processing: As soon as a new lead submits a form on a website, Make automatically creates a contact in the CRM system.
  • Visual Scenario Editor: The interface enables intuitive creation of automations through a graphical representation. By simply connecting modules, data flows can be mapped out in a transparent and structured manner.
  • Advanced Data Manipulation: Make provides built-in functions for transforming data during execution. This allows for mapping variables as well as performing complex mathematical or text-based calculations within the modules.
  • Error Handling and Logging: The platform offers detailed logs for every executed scenario, which significantly simplifies troubleshooting. Users can define specific error-handling routes to react automatically to failures.

When a different tool fits better

Make is less suitable for real-time applications with extremely low latency requirements in the millisecond range. For highly complex internal backends requiring massive and frequent data processing within a single request, dedicated API programming might be more cost-effective and performant.

Pricing & plans

Make offers a tiered subscription model based on monthly operation volume.Freemium

Supported languages

DEGerman — fully supportedENEnglish — fully supported

Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.

Privacy & GDPR

European company. The server location for EU customers is the Czech Republic (EU). Strictly GDPR-compliant, meets ISO 27001 certifications. Perfect for European corporates.

Fact sheet

Fact sheet with the key data
VendorIntegromat s.r.o. (Celonis SE)
HeadquartersPrag, Czech Republic
CategoryAutomation
Pyramid levelLevel 10 – Automation, Agents & AI Infrastructure
Pricing modelFreemium
Free forever optionLimited
Open SourceNo
Entry planFree: 0 $ (0 €)
Germaninterface and content
Englishinterface and content
Additional languages3
Privacy classificationGDPR / EU
Data processing agreementA Data Processing Agreement (DPA) can be signed directly via the Make dashboard; Enterprise plans offer enhanced security compliance.

Alternatives to Make

  • CrewAI — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Dify.ai — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Flowise AI — Freemium · HQ: San Francisco, United States · GDPR / EU
  • Groq — Freemium · HQ: Mountain View, United States · US Cloud
  • Hugging Face — Freemium · HQ: New York, United States · GDPR / EU

Open tool website ↗

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Frequently asked questions

How much does Make cost?

Make offers a tiered subscription model based on monthly operation volume. Current plans: Free: 0 $ (0 €); Core: 9 $ (8.37 €); Pro: 16 $ (14.88 €).

Is Make free?

Make offers a limited free tier; the full feature set requires a paid plan. Additional operations can be purchased as add-ons if limits are exceeded. Annual plans offer a discount compared to monthly billing.

Does Make support German?

Yes. Make offers a German interface and German content. Additional languages: French, Japanese, Spanish.

How does Make handle data privacy?

Data is processed via Make's infrastructure; Make uses AWS as a cloud provider with servers in various regions (EU regions selectable). Make does not use customer data to train its own AI models. Avoid transferring sensitive personal data (PII) or unencrypted passwords in logs unless absolutely necessary.

Who is behind Make?

Make is operated by Integromat s.r.o. (Celonis SE), headquartered in Prag, Czech Republic.

Where does Make sit in the AI Tool Pyramid?

Make sits on level 10 (“Automation, Agents & AI Infrastructure”) and belongs to the Automation category. Levels group tools by topic and are not a ranking.

Is Make GDPR-compliant?

Make operates at European data protection level: the vendor documents EU processing or EU data centres and offers a data processing agreement. For business use, concluding that agreement remains mandatory.

What are alternatives to Make?

Comparable tools in the same category are CrewAI, Dify.ai, Flowise AI, Groq. They differ mainly in pricing model, company location and data protection level, so a direct comparison is worthwhile before deciding.