Apollo.ioNEW

Level 18: Sales, Marketing & E-Commerce

Business & Organisation · Level 18

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In short

Apollo.io is an AI tool in the Sales & Marketing category from ZenProspect, Inc. (Apollo.io) in San Francisco, United States. The pricing model is freemium. It is with an English interface that handles German content.

Company HQSan Francisco, United States· ZenProspect, Inc. (Apollo.io)

What is Apollo.io?

Apollo.io is a comprehensive all-in-one B2B sales intelligence and outreach automation platform. It combines a massive global database of over 275 million business contacts and company profiles directly with multichannel engagement tools. This eliminates the need for sales and marketing teams to juggle separate applications for prospect research, email verification, and outreach automation.

The platform operates using granular search filters and AI-assisted workflows. Users can target prospects based on job title, industry, headcount, technology stack, and buying intent signals. Built-in AI writing assistants then help draft personalized email sequences, schedule phone calls, and automatically track prospect engagement throughout the sales funnel.

Apollo.io stands out due to its seamless integrations with major CRM platforms such as Salesforce, HubSpot, and Outreach. By offering automated data enrichment and routine CRM sanitation, it ensures customer databases remain accurate. Ultimately, the software accelerates the entire sales cycle from prospecting to initial meeting booking.

Core features & strengths

  • B2B Contact Database & Prospect SearchAccess millions of verified business email addresses and direct phone numbers using granular filters for company size, technology stack, and job role.
  • Multichannel Sequences & AI WriterBuild automated outreach workflows across email and phone calls, leveraging built-in AI assistant tools to tailor messages at scale.
  • CRM Enrichment & Intent SignalsAutomatically enrich and sanitize CRM records while tracking buyer intent data to focus sales outreach on high-priority prospects.

Who is this tool for?

B2B sales teams, Sales Development Representatives (SDRs), Account Executives, and growth marketers. Also ideal for agencies and recruiters building structured outbound acquisition workflows.

Typical use case

A B2B software vendor wants to target decision-makers in the European tech industry. Using Apollo.io, the sales team filters for CTOs and IT directors at companies with 100 to 500 employees. The selected leads are added directly into an automated sequence, where AI generates tailored messaging based on industry pain points. Prospect responses and engagement rates are automatically synced back to their primary CRM.

What is Apollo.io good for?

  • B2B sales teams, Sales Development Representatives (SDRs), Account Executives, and growth marketers. Also ideal for agencies and recruiters building structured outbound acquisition workflows.
  • A B2B software vendor wants to target decision-makers in the European tech industry.
  • B2B Contact Database & Prospect Search: Access millions of verified business email addresses and direct phone numbers using granular filters for company size, technology stack, and job role.
  • Multichannel Sequences & AI Writer: Build automated outreach workflows across email and phone calls, leveraging built-in AI assistant tools to tailor messages at scale.
  • CRM Enrichment & Intent Signals: Automatically enrich and sanitize CRM records while tracking buyer intent data to focus sales outreach on high-priority prospects.

When a different tool fits better

Not suitable for B2C consumer businesses, as the database solely contains professional B2B contacts. It is also unnecessary if your business relies purely on inbound channels with no active outbound prospecting.

Pricing & plans

Apollo.io offers a free entry tier and various paid plans focused on sales intelligence and outreach automation.Freemium

Supported languages

DEGerman — content yes, interface in EnglishENEnglish — fully supported

The user interface is in English, while the contact database and messaging tools support global outreach.

Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.

Privacy & GDPR

GDPR-compliant, SOC 2; US provider with standard contractual clauses.

Fact sheet

Fact sheet with the key data
VendorZenProspect, Inc. (Apollo.io)
HeadquartersSan Francisco, United States
CategorySales & Marketing
Pyramid levelLevel 18 – Sales, Marketing & E-Commerce
Pricing modelFreemium
Free forever optionLimited
Open SourceNo
Entry planFree: 0 $ (0 €)
Germancontent only, English interface
Englishinterface and content
Additional languages3
Privacy classificationGDPR / EU
Data processing agreementA Data Processing Addendum (DPA) containing EU Standard Contractual Clauses (SCCs) is available for business users.

Alternatives to Apollo.io

  • ClayPaid · HQ: New York, United States · Unclear
  • Instantly.aiPaid · HQ: Wilmington, United States · GDPR / EU
  • Jasper AIPaid · HQ: Austin, United States · US Cloud
  • SalesCopilotsPaid · HQ: United States · Unclear
  • Warmly.aiFreemium · HQ: San Francisco, United States · GDPR / EU

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Frequently asked questions

How much does Apollo.io cost?

Apollo.io offers a free entry tier and various paid plans focused on sales intelligence and outreach automation. Current plans: Free: 0 $ (0 €); Basic: 49 $ (45,57 €); Professional: 79 $ (73,47 €).

Is Apollo.io free?

Apollo.io offers a limited free tier; the full feature set requires a paid plan. Prices listed are for annual billing; monthly billing is higher. Free trials available for paid tiers.

Does Apollo.io support German?

Partly. Apollo.io handles German content reliably, but the interface is English. Additional languages: French, Portuguese, Spanish. The user interface is in English, while the contact database and messaging tools support global outreach.

How does Apollo.io handle data privacy?

Inputs and data are processed by ZenProspect, Inc. (Apollo.io) on US servers; international data transfers are safeguarded via the EU-U.S. Data Privacy Framework and Standard Contractual Clauses (SCCs). Synced email and CRM contacts may be contributed to aggregate the global B2B database unless opted out via Contributor Network settings; AI prompts follow standard application data usage rules. Suitable for public B2B contact enrichment and outreach; do not input sensitive personal data (e.g. GDPR Special Categories) or confidential internal trade secrets.

Who is behind Apollo.io?

Apollo.io is operated by ZenProspect, Inc. (Apollo.io), headquartered in San Francisco, United States.

Where does Apollo.io sit in the AI Tool Pyramid?

Apollo.io sits on level 18 (“Sales, Marketing & E-Commerce”) and belongs to the Sales & Marketing category. Levels group tools by topic and are not a ranking.

Is Apollo.io GDPR-compliant?

Apollo.io operates at European data protection level: the vendor documents EU processing or EU data centres and offers a data processing agreement. For business use, concluding that agreement remains mandatory.

What are alternatives to Apollo.io?

Comparable tools in the same category are Clay, Instantly.ai, Jasper AI, SalesCopilots. They differ mainly in pricing model, company location and data protection level, so a direct comparison is worthwhile before deciding.