Apollo.ioNEW
Level 18: Sales, Marketing & E-Commerce
Business & Organisation · Level 18
In short
Apollo.io is an AI tool in the Sales & Marketing category from ZenProspect, Inc. (Apollo.io) in San Francisco, United States. The pricing model is freemium. It is with an English interface that handles German content.
What is Apollo.io?
Apollo.io is a comprehensive all-in-one B2B sales intelligence and outreach automation platform. It combines a massive global database of over 275 million business contacts and company profiles directly with multichannel engagement tools. This eliminates the need for sales and marketing teams to juggle separate applications for prospect research, email verification, and outreach automation.
The platform operates using granular search filters and AI-assisted workflows. Users can target prospects based on job title, industry, headcount, technology stack, and buying intent signals. Built-in AI writing assistants then help draft personalized email sequences, schedule phone calls, and automatically track prospect engagement throughout the sales funnel.
Apollo.io stands out due to its seamless integrations with major CRM platforms such as Salesforce, HubSpot, and Outreach. By offering automated data enrichment and routine CRM sanitation, it ensures customer databases remain accurate. Ultimately, the software accelerates the entire sales cycle from prospecting to initial meeting booking.
Core features & strengths
- B2B Contact Database & Prospect Search — Access millions of verified business email addresses and direct phone numbers using granular filters for company size, technology stack, and job role.
- Multichannel Sequences & AI Writer — Build automated outreach workflows across email and phone calls, leveraging built-in AI assistant tools to tailor messages at scale.
- CRM Enrichment & Intent Signals — Automatically enrich and sanitize CRM records while tracking buyer intent data to focus sales outreach on high-priority prospects.
Who is this tool for?
B2B sales teams, Sales Development Representatives (SDRs), Account Executives, and growth marketers. Also ideal for agencies and recruiters building structured outbound acquisition workflows.
Typical use case
A B2B software vendor wants to target decision-makers in the European tech industry. Using Apollo.io, the sales team filters for CTOs and IT directors at companies with 100 to 500 employees. The selected leads are added directly into an automated sequence, where AI generates tailored messaging based on industry pain points. Prospect responses and engagement rates are automatically synced back to their primary CRM.
What is Apollo.io good for?
- B2B sales teams, Sales Development Representatives (SDRs), Account Executives, and growth marketers. Also ideal for agencies and recruiters building structured outbound acquisition workflows.
- A B2B software vendor wants to target decision-makers in the European tech industry.
- B2B Contact Database & Prospect Search: Access millions of verified business email addresses and direct phone numbers using granular filters for company size, technology stack, and job role.
- Multichannel Sequences & AI Writer: Build automated outreach workflows across email and phone calls, leveraging built-in AI assistant tools to tailor messages at scale.
- CRM Enrichment & Intent Signals: Automatically enrich and sanitize CRM records while tracking buyer intent data to focus sales outreach on high-priority prospects.
When a different tool fits better
Not suitable for B2C consumer businesses, as the database solely contains professional B2B contacts. It is also unnecessary if your business relies purely on inbound channels with no active outbound prospecting.
Pricing & plans
Plans in detail
- Free0 $0 €monthly
- Unlimited email credits
- Basic access to database
- Basic49 $45,57 €monthly
- Advanced search filters
- Email sequence outreach
- Professional79 $73,47 €monthly
- CRM integrations
- Automated workflows
- Organization119 $110,67 €monthly
- Advanced reporting
- API access
Good to know
- Prices listed are for annual billing; monthly billing is higher.
- Free trials available for paid tiers.
- Pricing may vary based on seat count and credit consumption.
Prices checked on 15/08/2026. Prices based on public provider information, without warranty. Euro amounts are approximations; the provider's pricing page prevails.
Supported languages
The user interface is in English, while the contact database and messaging tools support global outreach.
Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.
Privacy & GDPR
Data flow: Inputs and data are processed by ZenProspect, Inc. (Apollo.io) on US servers; international data transfers are safeguarded via the EU-U.S. Data Privacy Framework and Standard Contractual Clauses (SCCs).
Training on your inputs: Synced email and CRM contacts may be contributed to aggregate the global B2B database unless opted out via Contributor Network settings; AI prompts follow standard application data usage rules.
For companies: A Data Processing Addendum (DPA) containing EU Standard Contractual Clauses (SCCs) is available for business users.
Practical advice: Suitable for public B2B contact enrichment and outreach; do not input sensitive personal data (e.g. GDPR Special Categories) or confidential internal trade secrets.
- GDPR:
- EU data protection regulation: defines how personal data may be processed and what rights you have (access, deletion, objection).
- SCC (Standard Contractual Clauses):
- EU model clauses that let a provider legally process data outside the EU.
- DPA:
- Data Processing Agreement: contractually binds the provider to process your data only on your instructions. Usually mandatory for companies.
- SOC 2:
- Independently audited security report (access control, availability, confidentiality) — not a privacy seal, but a sign of professional IT security.
Privacy data checked on 31/07/2026. Editorial summary based on public provider information — not legal advice. When in doubt, check the provider's current privacy terms.
Fact sheet
| Vendor | ZenProspect, Inc. (Apollo.io) |
|---|---|
| Headquarters | San Francisco, United States |
| Category | Sales & Marketing |
| Pyramid level | Level 18 – Sales, Marketing & E-Commerce |
| Pricing model | Freemium |
| Free forever option | Limited |
| Open Source | No |
| Entry plan | Free: 0 $ (0 €) |
| German | content only, English interface |
| English | interface and content |
| Additional languages | 3 |
| Privacy classification | GDPR / EU |
| Data processing agreement | A Data Processing Addendum (DPA) containing EU Standard Contractual Clauses (SCCs) is available for business users. |
Alternatives to Apollo.io
- Clay — Paid · HQ: New York, United States · Unclear
- Instantly.ai — Paid · HQ: Wilmington, United States · GDPR / EU
- Jasper AI — Paid · HQ: Austin, United States · US Cloud
- SalesCopilots — Paid · HQ: United States · Unclear
- Warmly.ai — Freemium · HQ: San Francisco, United States · GDPR / EU
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