Recraft

Level 6: Image, Graphics & Design

Creation & Media · Level 6

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In short

Recraft is an AI tool in the Presentation & Design category from Recraft AI, Inc. in San Francisco, United States. The pricing model is freemium. It is with an English interface that handles German content.

Company HQSan Francisco, United States· Recraft AI, Inc.

What is Recraft?

Recraft is an AI-powered graphic design platform specialized in generating vector graphics, raster illustrations, 3D assets, and icon sets. Built around an infinite canvas, the tool allows designers to generate, organize, and edit visual assets via text prompts while maintaining precise control over geometry and style. Unlike conventional raster-only AI generators, Recraft natively produces clean SVG vector paths.

The software utilizes dedicated generative models designed specifically for vector composition and brand consistency. Users can upload existing reference images to extract visual styles or custom color palettes, ensuring all newly generated assets match brand guidelines. Additional features include raster-to-vector conversion, object erasing, inpainting, and background removal directly on the canvas.

Recraft is engineered for product designers, brand strategists, and digital marketers who require scalable graphics for websites, applications, and print materials. It significantly speeds up design workflows by automating the creation of cohesive icon libraries and vector illustrations.

Core features & strengths

  • Native Vector Generation & SVG ExportRecraft generates clean vector graphics with editable anchor points and paths. Images can be scaled infinitely without loss of resolution and exported directly as production-ready SVG files for Figma or Illustrator.
  • Brand Style Consistency & Palette ControlUsers can enforce custom color palettes or train visual style presets using reference images. This guarantees that all generated icons and graphics strictly adhere to established brand identity guidelines.
  • Infinite Canvas & AI Editing ToolsThe spatial infinite canvas interface allows users to organize complex design projects. Integrated tools like object removal, vectorization, upscaling, and region repainting allow granular post-generation editing.

Who is this tool for?

Designed for UI/UX designers, brand managers, graphic illustrators, and digital marketing teams. It serves creative professionals needing scalable vector assets and brand-aligned graphic elements quickly.

Typical use case

A product designer working on a mobile app refresh needs a cohesive set of custom vector icons and onboarding illustrations. Using Recraft, the designer inputs the company's brand color palette and sets a flat vector style rule. Through text prompts on the infinite canvas, all required UI icons are generated in parallel, fine-tuned using built-in vector editing tools, and exported as SVG assets directly into the development workflow.

What is Recraft good for?

  • Designed for UI/UX designers, brand managers, graphic illustrators, and digital marketing teams. It serves creative professionals needing scalable vector assets and brand-aligned graphic elements quickly.
  • A product designer working on a mobile app refresh needs a cohesive set of custom vector icons and onboarding illustrations.
  • Native Vector Generation & SVG Export: Recraft generates clean vector graphics with editable anchor points and paths. Images can be scaled infinitely without loss of resolution and exported directly as production-ready SVG files for Figma or Illustrator.
  • Brand Style Consistency & Palette Control: Users can enforce custom color palettes or train visual style presets using reference images. This guarantees that all generated icons and graphics strictly adhere to established brand identity guidelines.
  • Infinite Canvas & AI Editing Tools: The spatial infinite canvas interface allows users to organize complex design projects. Integrated tools like object removal, vectorization, upscaling, and region repainting allow granular post-generation editing.

When a different tool fits better

Recraft is not intended for pure photo retouching of existing portraits or complex prepress print workflows requiring dedicated CMYK color separation. For photo manipulation without vector generation, standard photo editing software is recommended.

Pricing & plans

Recraft offers a permanently free plan as well as paid subscriptions with advanced features and commercial rights.Freemium

Supported languages

DEGerman — content yes, interface in EnglishENEnglish — fully supported

The user interface is in English, but prompts and text elements can be input in various languages.

Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.

Privacy & GDPR

UK/US infrastructure. Anyone working for free shares their vectors with the community. For protected company logos, a paid plan (Private Mode) must be used.

Fact sheet

Fact sheet with the key data
VendorRecraft AI, Inc.
HeadquartersSan Francisco, United States
CategoryPresentation & Design
Pyramid levelLevel 6 – Image, Graphics & Design
Pricing modelFreemium
Free forever optionLimited
Open SourceNo
Entry planFree: 0 $ (0 €)
Germancontent only, English interface
Englishinterface and content
Additional languages3
Privacy classificationUnclear
Data processing agreementPaid subscriptions and Enterprise options provide commercial licensing, Data Processing Agreements (DPAs), and Standard Contractual Clauses (SCCs).

Alternatives to Recraft

  • Adobe FireflyFreemium · HQ: San Jose, United States · GDPR / EU
  • Canva Magic StudioFreemium · HQ: Sydney, Australia · US Cloud
  • Gamma AppFreemium · HQ: San Francisco, United States · US Cloud

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Frequently asked questions

How much does Recraft cost?

Recraft offers a permanently free plan as well as paid subscriptions with advanced features and commercial rights. Current plans: Free: 0 $ (0 €); Pro: 20 $ (18.60 €); Business: 48 $ (44.64 €).

Is Recraft free?

Recraft offers a limited free tier; the full feature set requires a paid plan. Annual subscriptions offer a discount compared to monthly payments. Images created under the free plan are publicly visible.

Does Recraft support German?

Partly. Recraft handles German content reliably, but the interface is English. Additional languages: French, Italian, Spanish. The user interface is in English, but prompts and text elements can be input in various languages.

How does Recraft handle data privacy?

Inputs and design assets are processed on cloud infrastructure hosted in the United States (including AWS). Data from Free tier users is stored publicly and utilized for AI model training, whereas paid tier content is kept private and excluded from training pipelines. Do not upload sensitive personal data or proprietary internal assets on the Free plan, as all outputs are public and accessible to other users.

Who is behind Recraft?

Recraft is operated by Recraft AI, Inc., headquartered in San Francisco, United States.

Where does Recraft sit in the AI Tool Pyramid?

Recraft sits on level 6 (“Image, Graphics & Design”) and belongs to the Presentation & Design category. Levels group tools by topic and are not a ranking.

Is Recraft GDPR-compliant?

Recraft does not publicly document its data processing clearly. Before using it for personal or confidential data, review the vendor's privacy policy and data processing agreement yourself.

What are alternatives to Recraft?

Comparable tools in the same category are Adobe Firefly, Canva Magic Studio, Gamma App. They differ mainly in pricing model, company location and data protection level, so a direct comparison is worthwhile before deciding.