Recraft
Level 6: Image, Graphics & Design
Creation & Media · Level 6
In short
Recraft is an AI tool in the Presentation & Design category from Recraft AI, Inc. in San Francisco, United States. The pricing model is freemium. It is with an English interface that handles German content.
What is Recraft?
Recraft is an AI-powered graphic design platform specialized in generating vector graphics, raster illustrations, 3D assets, and icon sets. Built around an infinite canvas, the tool allows designers to generate, organize, and edit visual assets via text prompts while maintaining precise control over geometry and style. Unlike conventional raster-only AI generators, Recraft natively produces clean SVG vector paths.
The software utilizes dedicated generative models designed specifically for vector composition and brand consistency. Users can upload existing reference images to extract visual styles or custom color palettes, ensuring all newly generated assets match brand guidelines. Additional features include raster-to-vector conversion, object erasing, inpainting, and background removal directly on the canvas.
Recraft is engineered for product designers, brand strategists, and digital marketers who require scalable graphics for websites, applications, and print materials. It significantly speeds up design workflows by automating the creation of cohesive icon libraries and vector illustrations.
Core features & strengths
- Native Vector Generation & SVG Export — Recraft generates clean vector graphics with editable anchor points and paths. Images can be scaled infinitely without loss of resolution and exported directly as production-ready SVG files for Figma or Illustrator.
- Brand Style Consistency & Palette Control — Users can enforce custom color palettes or train visual style presets using reference images. This guarantees that all generated icons and graphics strictly adhere to established brand identity guidelines.
- Infinite Canvas & AI Editing Tools — The spatial infinite canvas interface allows users to organize complex design projects. Integrated tools like object removal, vectorization, upscaling, and region repainting allow granular post-generation editing.
Who is this tool for?
Designed for UI/UX designers, brand managers, graphic illustrators, and digital marketing teams. It serves creative professionals needing scalable vector assets and brand-aligned graphic elements quickly.
Typical use case
A product designer working on a mobile app refresh needs a cohesive set of custom vector icons and onboarding illustrations. Using Recraft, the designer inputs the company's brand color palette and sets a flat vector style rule. Through text prompts on the infinite canvas, all required UI icons are generated in parallel, fine-tuned using built-in vector editing tools, and exported as SVG assets directly into the development workflow.
What is Recraft good for?
- Designed for UI/UX designers, brand managers, graphic illustrators, and digital marketing teams. It serves creative professionals needing scalable vector assets and brand-aligned graphic elements quickly.
- A product designer working on a mobile app refresh needs a cohesive set of custom vector icons and onboarding illustrations.
- Native Vector Generation & SVG Export: Recraft generates clean vector graphics with editable anchor points and paths. Images can be scaled infinitely without loss of resolution and exported directly as production-ready SVG files for Figma or Illustrator.
- Brand Style Consistency & Palette Control: Users can enforce custom color palettes or train visual style presets using reference images. This guarantees that all generated icons and graphics strictly adhere to established brand identity guidelines.
- Infinite Canvas & AI Editing Tools: The spatial infinite canvas interface allows users to organize complex design projects. Integrated tools like object removal, vectorization, upscaling, and region repainting allow granular post-generation editing.
When a different tool fits better
Recraft is not intended for pure photo retouching of existing portraits or complex prepress print workflows requiring dedicated CMYK color separation. For photo manipulation without vector generation, standard photo editing software is recommended.
Pricing & plans
Plans in detail
- Free0 $0 €monthly
- Limited image generation
- Public images
- Pro20 $18.60 €monthly
- Private images
- Commercial rights
- Advanced design tools
- Business48 $44.64 €monthly
- Team management
- Style training
- Higher priority
- Enterpriseon requeston requestannually
- Custom limits
- Single Sign-On (SSO)
Good to know
- Annual subscriptions offer a discount compared to monthly payments.
- Images created under the free plan are publicly visible.
Prices checked on 15/08/2026. Prices based on public provider information, without warranty. Euro amounts are approximations; the provider's pricing page prevails.
Supported languages
The user interface is in English, but prompts and text elements can be input in various languages.
Interface = the tool's menu language, content = the language you can work in. Without guarantee — vendors keep expanding their language coverage.
Privacy & GDPR
Data flow: Inputs and design assets are processed on cloud infrastructure hosted in the United States (including AWS).
Training on your inputs: Data from Free tier users is stored publicly and utilized for AI model training, whereas paid tier content is kept private and excluded from training pipelines.
For companies: Paid subscriptions and Enterprise options provide commercial licensing, Data Processing Agreements (DPAs), and Standard Contractual Clauses (SCCs).
Practical advice: Do not upload sensitive personal data or proprietary internal assets on the Free plan, as all outputs are public and accessible to other users.
- SCC (Standard Contractual Clauses):
- EU model clauses that let a provider legally process data outside the EU.
- DPA:
- Data Processing Agreement: contractually binds the provider to process your data only on your instructions. Usually mandatory for companies.
- Training on user data:
- Your inputs may feed into future model versions. Confidential content could in theory resurface in other users' answers.
Privacy data checked on 31/07/2026. Editorial summary based on public provider information — not legal advice. When in doubt, check the provider's current privacy terms.
Fact sheet
| Vendor | Recraft AI, Inc. |
|---|---|
| Headquarters | San Francisco, United States |
| Category | Presentation & Design |
| Pyramid level | Level 6 – Image, Graphics & Design |
| Pricing model | Freemium |
| Free forever option | Limited |
| Open Source | No |
| Entry plan | Free: 0 $ (0 €) |
| German | content only, English interface |
| English | interface and content |
| Additional languages | 3 |
| Privacy classification | Unclear |
| Data processing agreement | Paid subscriptions and Enterprise options provide commercial licensing, Data Processing Agreements (DPAs), and Standard Contractual Clauses (SCCs). |
Alternatives to Recraft
- Adobe Firefly — Freemium · HQ: San Jose, United States · GDPR / EU
- Canva Magic Studio — Freemium · HQ: Sydney, Australia · US Cloud
- Gamma App — Freemium · HQ: San Francisco, United States · US Cloud
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